Greentech. Masters. Exclusive Online Interview

How is Pure Harvest Achieving World-Leading Yields in One of the Harshest Climates in the Planet?

Toughest climates, humidity, temperature, and resource scarcities, and yet achieving the same quality and quantity as in the Netherlands. Pure Harvest Smart Farms is revolutionizing vegetable production with the most minimal resources available. Its outstanding track record is making best in class in Asia and the Middle East.

Pure Harvest is pioneering controlled-environment agriculture in the Middle East, North Africa, and South-East Asia, harnessing technology to tackle problems including food security, water conservation, economic diversification, and sustainability needs.

Pure Harvest's approach relies on a hydroponic growing system based on precise environmental controls, allowing it to manipulate temperature and humidity to create ideal growing conditions. Sensors, automation, and bees keep things humming. "We've decoupled food production from climate," says Kurtz, who describes Pure Harvest's system as a hybrid of a high-tech greenhouse and a vertical…