Greentech Masters: Understanding the New Asian Consumer

The ASEAN Dutch Chamber Network (ADCN) presents the second session of "Greentech Masters", an exclusive interview with one world's largest investors in the food and agriculture industry. TEMASEK globally invested in many new ventures across the alternative proteins, greenhouse and field farming industries.

In dedicated research with 3 major stakeholders, a report is published previewing the industry by 2030. Food Challenges in Asia and exploring the new Asian consumers. A new market is to arrive, the cause is the behavior change of Asian consumers which will make a shift to new fundamentals of the food industry. How to strategize your business? Which country going to eat more plant-based products? Where will we grow our food? Most of the content on the trends and challenges of Asian consumption and sustainable food issue will be pulled from the research conducted by PwC, Rabobank, and Temasek.

Our speaker is Mr. Xu Wei, a Director at…